What Colour is MAS?
One quick look and you’d probably think this is an AirAsia ad. Look again.
MAS banners have previously been blue-ish, as far as I recall. Will a major company with a global brand sacrifce its brand-ident to steal away customers from its competition? And how far would they go? The layout looks unmistakably AirAsia. Looks to me like a desperate attempt.
Here is an AirAsia screen grab I took sometime back for an entry I was intending to post but never did (can you spot what’s odd about it?)
Of course, the red may just be a temporary campaign for the Chinese New Year period. Still..
